"Reparto Genesi" is a funny movie released in three purely entertaining episodes, conceived and developed by Francesco Guarnori e Alessandro Marin, two young directors coming from the Experimental Cinematography Centre in Milan
In the movie, the Poli family artisanal distillery is an imaginary and dreamlike universe.
Here at the Genesis Department of the "Empireo", a very efficient celestial staff “distils” the four Primary Elements, turning the still into a life making alchemic furnace.
The narration expresses company values such as family and craftsmanship and sends a message about the relationship between fate and free will: we are all born with our own talents and imperfections, but it’s up to any of us to take advantage of our gifts and turn our flaws into strengths.
Introducing the company in a new way: this is what the Poli Distilleries meant to do when they launched their branded content project using our social medias and posting the three episodes on our Facebook page on Monday June 11th and 18th and on Thursday June 21st 2018.
The Poli Family invites you to visit the Distillery to discover the artisanal still and to relive the excitement of the Experimental Film "Reparto Genesi" in a location where the Grappa is a true story, since 1898.